1990 West 3300 South
Ogden, UT 84401
Phone (801) 731-7040
Fax (801) 731-7985
Contact: Karie Anderson
Phone: (801) 731-7040, ext. 385
FOR IMMEDIATE RELEASE
1 PM MDT, September 1, 2005
New, Innovative Electrolyte Add-In to Keep Celebrities Hydrated,
Energized without Calories or Anything Artificial.
Ogden, Utah, September 1, 2005 — Among the most famous celebrities convening October 21 for the 20th Annual American Cinematheque Awards honoring Academy Award-winning actor Al Pacino, one Utah company, elete®, will provide gifts of its new electrolyte innovation for all celebrity attendees.
elete®, based in Ogden, Utah, will provide complementary gift sets of its electrolyte add-in that promotes hydration, endurance, and cramp prevention. elete® is an electrolyte add-in ideally suited for those who are tired of the calories, sweeteners, artificial colors and flavors in sports drinks and other electrolyte products. When added to water, elete® creates an electrolyte beverage with a fresh-water taste. elete® can even be added to any beverage to create an instant electrolyte-replacement beverage.
“We are pleased to provide complementary gifts of elete® in all celebrity gift bags for this prestigious event,” said Val Anderson of elete®. “Our consumer research shows most people don’t like the syrupy-sweet taste of sports punch nor do they want to derail healthful diet and exercise plans using sugar-dense sports drinks.”
“elete® is a revolutionary innovation in electrolyte replenishment. It gives fitness-conscious individuals all of the electrolyte-replacement benefits they need to meet their hydration, energy, and performance requirements without the extra calories, sweeteners, and other ingredients that can undermine performance and weight goals,” stated Anderson.
elete®’s pure electrolyte formula contains sodium, potassium, magnesium, and chloride. elete® is designed for anyone who wants an alternative to high-priced, high-sugar, high-calorie sodas, juices, and sports drinks. Everyone can benefit from the electrolytes in elete®. Electrolytes are lost through sweat during intense exercise and/or high temperatures. When electrolytes are depleted from your body, you become tired, cramp easily, and are at risk for dehydration. Replacing electrolytes is essential to keep your body hydrated, to enhance performance, and to help prevent muscle cramps. Electrolytes also help the brain and nervous system transmit and receive important signals and allow the muscles to contract and relax. Some studies show that electrolytes such as potassium and magnesium also support heart function.
The presentation will take place Friday, October 21, 2005 at the Beverly Hilton Hotel’s International Ballroom in Beverly Hills, CA. Established in 1981, the American Cinematheque is a non-profit viewer-supported film exhibition and cultural organization dedicated to the celebration of the moving picture in all of its forms. Twelve hundred entertainment industry notables are expected to attend this year’s tribute.
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