For Immediate Release
Contact: Karie Anderson
ELETE
(800) 669-1297, ext. 385
kariea@eletewater.com

News Release

Electrolytes Are Essential During Winter, Too

OGDEN, UTAH (January 5, 2006)—Although the public hears more about the importance of replacing electrolytes during the dog days of summer, many people are unaware that consuming electrolytes is equally as important during cold winter months.

Extreme temperatures—hot and cold have an impact on physical health and well being, including mental and physical performance. In experiments, volunteers exposed to cold weather exhibited declines in physical and cognitive performance. 1

During the frigid winter months, the body has to work harder to maintain its core internal temperature or thermoregulation, which means there are higher requirements for water and food. On top of that, physically demanding work such as shoveling snow may double a person’s energy requirements.1

The paradox, however, is that during cold weather when most of us are trying to stay warm, it is possible to become mildly dehydrated. Unlike the summer months, when one is more acutely aware of one’s thirst and the need to stay hydrated, thirst is often an unreliable predictor of one’s hydration status during winter. Many people don’t feel thirsty in cold weather.

Drinking plenty of fluids; bundling up and wearing temperature-appropriate clothing; and eating regular, nutritionally dense meals can be the best way to help the body maintain its core, internal temperature on those particularly bitter cold days. Water—not soda, coffee, or other caffeinated beverages—is the best way to hydrate.

“To speed the absorption of fluids into the cells of the body,” stated Val Anderson of ELETE®, “Add a few drops of elete® Electrolyte Add-In to water to make pure electrolyte water or take one Tablyte®, a complete electrolyte-replacement in tablet form with eight ounces of water."

Anderson stated, “An added benefit is that elete® and Tablytes® don’t contain added sugars, calories, or artificial sweeteners or preservatives, so if a person is watching their caloric intake, both products will not interfere with calorie- or sugar-restricted diets.”

Reference:(1) Penland J. Cold Weather and Nutrition. In the News: Grand Forks Human Nutrition Research Center. Retrieved February 7, 2005 from www.gfhnrc.ars.usda.gov/news/news_0502a.html

About ELETE®
ELETE® is the latest cutting-edge innovation in electrolyte replacement. ELETE® is the world’s first electrolyte add-in specially designed to replace electrolytes, maintain fluid balance, sustain endurance, and help prevent muscle cramps. ELETE® contains no calories, no sweeteners, no flavorings, no nasty stuff that can get in the way of optimal performance. Because ELETE® is a pure electrolyte add-in, it can be used to make pure electrolyte water. Tablytes, ELETE’s® latest product introduction, is a complete, balanced electrolyte replacement in tablet form. ELETE’s® location—nestled against the Rocky Mountain’s Wasatch Front—and the large amount of outdoor enthusiasts on staff served as the inspiration for the development of ELETE®. For more information, visit www.eletewater.com or call 800.669.1297.